Keyword is the most repetitive word of your article. It is a focus word for search engines which is generally entered by users to find a specific information. It is very important to use appropriate keywords to get a better page ranking and search results.

In the context of digital marketing or SEO (Search Engine Optimization), a keyword refers to a specific word or phrase that describes the content of a webpage or an entire website. These keywords are strategically selected based on their relevance to the business, target audience, and the intent of users searching online.

Keywords play a crucial role in digital marketing and SEO because search engines use them to match search queries with relevant web content. By optimizing a website’s content with relevant keywords, businesses can improve their chances of appearing in search engine results pages (SERPs) when users search for related topics or products.

The correct answer to this question would be something along these lines:

“A keyword in the context of digital marketing or SEO is a specific word or phrase that reflects the content of a webpage or website. These keywords are strategically chosen to align with the target audience’s search queries and the business’s offerings. By optimizing content with relevant keywords, businesses aim to improve their visibility in search engine results pages and attract organic traffic to their websites.”