What is LSI?

LSI stands for Latent Semantic Indexing. It is a part of the Google’s algorithm which enables the search engine to understand the content of a page and the intent of the search queries. It identifies related words in content to better classify web pages and thus to deliver more relevant and accurate search results. It … Read more

What is referral traffic?

The referral traffic refers to the visitors that come to your site from the direct links on other websites rather than from the search engine. In simple words, the visits to your domain directly from other domains are called referral traffic. For example, a site that likes your page may post a link recommending your … Read more

How would you maximize the frequency of crawling of your website by search engines?

Update your pages regularly: You must have to frequently add new, original and quality content on the website for this. Server’s Uptime: If a site is down for a long time, the crawlers reduce the frequency of crawling for that site. So, host your website on a reliable server with good uptime. Create Sitemaps: You … Read more

What is RankBrain in SEO?

RankBrain is Google’s machine-learning artificial intelligence system designed to help Google to process search results and deliver more relevant information to users. It is a part of the Google’s Hummingbird search algorithm. It can learn and recognize new patterns and then revisit SERPs to provide more relevant information. It has the ability to embed the … Read more

What is Alexa Rank in SEO?

Alexa.com is a website and a subsidiary company of Amazon.com that provides a wide range of services out of which one is Alexa rank. This rank is a metric that ranks websites in a particular order on the basis of their popularity and website traffic in the last three months. Alexa generally considers the unique … Read more