Why is online marketing preferred over offline marketing?

Now a day, it is an era of digital marketing. The online cost for marketing is SEO, Hosting, and Web Development. The number of prospects is extraordinary. One can reach many individuals online and you can set your target as worldwide. Whereas the number of people who prefer reading newspapers, watching television, etc. Therefore, the … Read more

What is the difference between direct marketing and branding?

Difference between Direct marketing and Branding: Direct Marketing Campaign: In direct marketing campaign, the advertiser is interested to target the audience who are most relevant to the business. The most common campaigns are Search Networks Only, Shopping Campaigns, and Dynamic Search Ads etc. Branding Campaign: In branding campaign, an advertiser exposes his brand on major … Read more

How do you recognize a bad link?

You should know that some links are more valuable than others. Some irrelevant, misleading or broken links can mislead your users and harm your site’s ranking. Inbound links from high-ranking, authority websites are better than links from low-ranking websites. Identifying a bad link is crucial in digital marketing to maintain the integrity of a website’s … Read more

How would you avoid the Google penalty in digital marketing?

Follow the below steps to avoid the Google penalty: Your website must be simple, clean and well performing. Your website should be mobile friendly. Your website should be user friendly. User-experience is very important for Google. Check for broken links. Links must not be broken. Don’t use duplicate contents. It will decrease your traffic and … Read more

What do you mean by on-page and off-page optimization?

On-page optimization: on-page optimization is used to deal directly with the content and the structure of the website. Off-page optimization: Off-page optimization is a technique which is used to boost your search ranking by getting external links pointing back to it. In the realm of digital marketing, on-page and off-page optimization are two fundamental strategies … Read more