A technique called Conversion Rate Optimization (CRO) is used to increase conversion rate. This technique is used to optimize your sponsored search ads and overall website design to increase your conversion rate.
You must focus on the following things to increase your conversion rate:
- Write a keyword rich content.
- Your ads must be relevant to the pages.
- Write a clickable PPC ad.
- User registration, signing up and purchase option must be simple.
- Make a simple and elegant design of your webpage.