How would you avoid the Google penalty in digital marketing?

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Follow the below steps to avoid the Google penalty:

  • Your website must be simple, clean and well performing.
  • Your website should be mobile friendly.
  • Your website should be user friendly. User-experience is very important for Google.
  • Check for broken links. Links must not be broken.
  • Don’t use duplicate contents. It will decrease your traffic and site rank.
  • Use smart keywords and tags.