FAQ on SEO

Google Sitelinks are little sub-listings that generally appear under some search results in a SERP. Google adds Sitelinks only if it thinks they are useful for the user otherwise it will not show any Sitelinks. It uses its automated algorithms to shortlist and display Sitelinks. The four links under flipkart.com, in the image given below, … Read more

A Google penalty refers to the negative impact on the search rankings of a website. It can be automatic or manual, i.e., it may be due to an algorithm update or for using black hat SEO to improve the SEO of a site. If the penalty is manual, Google informs you about it through webmaster … Read more

Mobilegeddon is a search engine ranking algorithm introduced by Google on 21 April 2015. It was designed to promote mobile-friendly pages in Google’s mobile search results. It ranks the websites based on their mobile friendliness, i.e., the mobile-friendly sites are ranked higher than the sites that are not mobile friendly. After this algorithm update, mobile … Read more

Google Panda is a Google algorithm update. It was primarily introduced in 2011 to reward high-quality websites and diminish the low-quality websites in SERPs. It was initially called “Farmer.” Panda addressed many issues in Google SERPs, such as: Thin Content Duplicate Content Low Authority Content Farming High ad-to-content ratio Low-quality user-generated content (UGC) In an … Read more

Google algorithm is a set of rules, codes or commands that enables Google to return search results relevant to the queries made by the users. It is the Google’s algorithm that allows it to rank the websites on SERPs on the basis of quality and relevancy. The websites with quality content and relevant information tend … Read more