Technical Interview Questions
PPC stands for pay-per-click. It is a type of search engine marketing in which you have to pay a fee each time your advertisement is clicked by an online user. Search engines like Google, Bing, etc., offer pay-per-click advertising on auction basis where the highest bidder gets the most prominent advertising space on the SERPs … Read more
CTR stands for Click through Rate. It is calculated by dividing the number of times a link appears on a search engine result page (impression) by the number of times it is clicked by users. For example, if you have 10 clicks and 100 impressions, your CTR would be 10%. The higher the clicks, the … Read more
Schema markup, which is also known as structured data, is a code or microdata that you incorporate in your web pages to enable search engine better understand your pages and provide more relevant results to users. It helps search engines interpret and categorize information, which you want to highlight and to be presented as a … Read more
There are plenty of ways to optimize your content or site for Google’s rich answer box. Some of the commonly used methods are as follows: Identify complex queries and questions: The answers to simple questions are available in abundance across the SERPs. So, find out complex queries related to your niche by using keywords tools … Read more
AMP, which stands for Accelerated Mobile Pages, is an open source project that helps publishers to improve the speed and readability of their pages on mobile devices. It makes mobile pages easily readable and loading quicker for better user experience. This project was introduced jointly by Google, WordPress, Adobe and some other companies in 2015. … Read more