What is the difference between On Page SEO and Off Page SEO?

In On Page SEO, optimization is done on the website that involves making changes in the title tag, meta tags, site structure, site content, solving canonicalization problem, managing robots.txt, etc. Whereas, in off page SEO, the primary focus is on building backlinks and social media promotion. On page SEO techniques: It mainly involves optimizing the … Read more

Define ON page and Off page SEO?

On page SEO: It means to optimize your website and make some changes in the title, meta tags, structure, robots.txt, etc. It involves optimizing individual web pages and thus improves the ranking and attracts more relevant traffic to your site. It this type of SEO, one can optimize both the content and the HTML source … Read more

What are the basic tools required for SEO?

Google webmaster tools, Google Analytics, Open site explorer, Alexa, Website grader are some of the free and basic tools which are commonly used for SEO. However, there are also many paid tools like Seo Moz, spydermate, bulkdachecker, readily available in the market. Google webmaster tools: It is one of the most useful SEO tools. It … Read more

Who does SEO?

They are called SEO executives, Webmasters, Websites optimizers, Digital marketing experts, etc. SEO executive: He is responsible for increasing the number of visitors or traffic to a website using various SEO tools and strategies. SEO/SMO analyst: He is responsible for planning and implementing SEO and social media strategies for the clients. He is supposed to … Read more

How can you define SEO?

SEO stands for Search Engine Optimization. It is a process of increasing the number of visitors to a website. It enhances the visibility of a web page and increases the quantity and quality of traffic to a website so that it could appear at the top of search engine result pages. It optimizes the websites … Read more