Tutorials on Search Engine Optimization

What is the difference between SEO and SEM?

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SEO: It is a process of increasing the online visibility, organic (free) traffic or visitors to a website. It is all about optimizing your website to achieve higher rankings in the search result pages. It is a part of SEM, and it gives you only the organic traffic. Two types: On-Page SEO: It deals with … Read more

Is HTML case-sensitive or case-insensitive?

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HTML is a case-insensitive language because uppercase or lowercase does not matter in this language and you can write your code in any case. However, HTML coding is generally written in lower case. HTML (Hypertext Markup Language) is generally case-insensitive. This means that whether you use uppercase or lowercase letters in HTML tags and attributes … Read more

Does Google use the keyword meta tags?

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No, Google does not use the keyword meta tags in web search rankings. It is believed that Google ignores the meta tags keywords due to their misuse. As of my last update in January 2022, Google has officially stated that they do not use the keywords meta tag for ranking purposes. This means that including … Read more

Why is the title tag valuable?

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A title tag is an HTML element that is used to specify the title of a page. It is displayed on search engine result pages as a clickable heading just above the URL and at the top of the browser. In SEO, the title tag is significant. It is highly recommended to include a unique … Read more

What are Meta Tags?

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Meta tags are the HTML tags that are used to provide information about the content of a webpage. They are the basic elements of SEO. Meta tags are incorporated in the “head” section of HTML, e.g.Meta tags are placed here. The Meta tags are of three types. Each tag provides specific information about the content … Read more