Tell the names of most important Google ranking factors?

In the realm of SEO (Search Engine Optimization), there are numerous factors that contribute to Google’s ranking algorithm. While the specific details of Google’s algorithm are proprietary and constantly evolving, there are several key factors that are widely recognized as important for ranking well in Google search results. Here are some of the most significant ones:

1. Quality and Relevance of Content: Google prioritizes content that is high-quality, relevant to the search query, and provides value to users. This includes factors such as originality, depth, comprehensiveness, and usefulness of the content.
2. Backlinks: Inbound links from authoritative and relevant websites are an important signal of a website’s trustworthiness and authority. Quality backlinks can significantly impact a site’s ranking.
3. User Experience (UX): Google considers factors such as page load speed, mobile-friendliness, ease of navigation, and overall user experience as important ranking factors. Sites that offer a positive user experience are more likely to rank higher in search results.
4. On-Page Optimization: This includes optimizing elements such as title tags, meta descriptions, headings, and URL structures with relevant keywords. Properly optimized on-page elements help Google understand the content and context of a web page.
5. Technical SEO: Technical aspects of a website, such as crawlability, indexability, site architecture, HTTPS security, structured data markup, and XML sitemaps, play a crucial role in how well a site performs in search results.
6. RankBrain and Machine Learning: Google’s RankBrain algorithm uses machine learning to interpret search queries and deliver more relevant search results. Understanding user intent and providing content that satisfies that intent is increasingly important for ranking.
7. Content Freshness and Updates: Websites that regularly update their content and publish fresh, relevant information may receive a ranking boost from Google.
8. Social Signals: While the direct impact of social signals on SEO is debated, there is evidence to suggest that social engagement (such as likes, shares, and comments) can indirectly influence a site’s visibility in search results.
9. Local SEO: For businesses targeting local customers, factors such as Google My Business optimization, local citations, online reviews, and proximity to the searcher play a significant role in local search rankings.
10. Website Security: Google gives preference to secure websites, so having an SSL certificate and HTTPS encryption can positively impact a site’s ranking.

It’s important to note that while these factors are significant, Google’s algorithm considers hundreds of factors when determining search rankings, and the importance of each factor may vary depending on the specific query and context.