Digital marketing can be categorized in two types:
Inbound Marketing: Inbound digital marketing consists of following marketing strategies:
- Social media marketing
- Content marketing
- Search engine marketing (SEM)
- Search engine optimization (SEO) etc.
Outbound Marketing: Outbound digital marketing consists of following marketing strategies: - Radio and TV advertisement
- Newspapers and magazines advertisement
- Direct-mail
- mobile phone marketing
- Pay-per-click advertising (PPC)
- Event sponsorships etc.