An internal link is a URL link placed on your website that points to your another webpage. It is different from an external link which leads to another website. Internal links are very useful regarding SEO as they:
- Provide site structure: The internal links of a website helps search engines to crawl and index your website. Search engine crawlers or robots use internal links to evaluate your website and are better informed while ranking your website on search engine result pages.
- Enhance user experience: The internal links in product pages, blog posts, contact us forms, etc., enhance users’ website experience. Furthermore, these links can be used to take prospects to your core pages to convert them into customers.
- Minimize bounce rate: The internal links keeps visitors on your website for longer and thus helps reduce bounce rate and increases the likelihood of them buying your products or services.