Google Adwords is the most popular PPC advertising system in the world. It follows Pay Per Click model. The AdWords platform facilitates website owners to create ads that appear on Google search engine and their other properties.
For a digital marketing interview question about Google AdWords, here’s a concise and informative answer:
“Google AdWords, now known as Google Ads, is an online advertising platform developed by Google. It allows businesses to create and run ads on Google’s vast network, which includes search results, websites, videos, and apps. Advertisers bid on specific keywords relevant to their target audience, and their ads appear when users search for those keywords. AdWords operates on a pay-per-click (PPC) model, where advertisers only pay when users click on their ads. It offers various targeting options, budget controls, and performance tracking tools to help businesses reach their marketing goals effectively.”