Google Panda is a Google algorithm update. It was primarily introduced in 2011 to reward high-quality websites and diminish the low-quality websites in SERPs. It was initially called “Farmer.”
Panda addressed many issues in Google SERPs, such as:
- Thin Content
- Duplicate Content
- Low Authority
- Content Farming
- High ad-to-content ratio
- Low-quality user-generated content (UGC)
In an SEO interview, a correct answer to the question “What is Google Panda?” would be:
“Google Panda is a search algorithm update introduced by Google in February 2011. Its primary aim is to improve the quality of search results by penalizing websites with low-quality or thin content and rewarding sites with high-quality, relevant content. Panda evaluates factors such as content uniqueness, depth, relevance, and user engagement to determine a website’s quality score. Websites that are deemed to provide valuable, original content rank higher in search engine results pages (SERPs), while those with poor-quality content may suffer in rankings or even be removed from search results altogether. Google Panda has undergone several updates over the years, and it remains an essential part of Google’s efforts to ensure the delivery of high-quality search results to users.”