In On Page SEO, optimization is done on the website that involves making changes in the title tag, meta tags, site structure, site content, solving canonicalization problem, managing robots.txt, etc. Whereas, in off page SEO, the primary focus is on building backlinks and social media promotion.
On page SEO techniques:
It mainly involves optimizing the page elements such as:
- Page Title
- Page description
- Canonical URL
- Open Graph Tags
- Page Headers and Sub-Headers
- Paragraph Text
- Alt Image Tags
- Internal and External Links
Off page SEO techniques:
It mainly focuses on the following methods:
- Link Building
- Blogging
- Social Media
- Press Release Submission