What are Search Engines?

Search engines plays a very vital role to find out the specific and relevant information through World Wide Web. Some major search engines are: Google Yahoo Bing etc. In a digital marketing interview, a concise and accurate answer to the question “What are search engines?” could be: “Search engines are sophisticated software systems designed to … Read more

Name some digital marketing channels?

Digital marketing is facilitated by multiple channels. There are some multiple online marketing channels: Affiliated Marketing Display Marketing Email Marketing Search Marketing Social Marketing Social Media Social Networking Online PR Video Advertising Certainly! Digital marketing encompasses various channels through which businesses can reach and engage with their target audience. Here are some key digital marketing … Read more

What is a keyword in the scenario of digital marketing or SEO?

Keyword is the most repetitive word of your article. It is a focus word for search engines which is generally entered by users to find a specific information. It is very important to use appropriate keywords to get a better page ranking and search results. In the context of digital marketing or SEO (Search Engine … Read more

What are the activities used to promote Digital marketing?

The digital Marketing activities are Search Engine Marketing(SEM) Search Engine Optimization(SEO) Content Marketing Content Automation Campaign Marketing E-commerce Marketing Social Media Marketing In a digital marketing interview, the activities used to promote digital marketing can vary depending on the specific goals, target audience, and industry. However, here are some common activities typically used in digital … Read more

What are the types of digital marketing?

Digital marketing can be categorized in two types: Inbound Marketing: Inbound digital marketing consists of following marketing strategies: Social media marketing Content marketing Search engine marketing (SEM) Search engine optimization (SEO) etc. Outbound Marketing: Outbound digital marketing consists of following marketing strategies: Radio and TV advertisement Newspapers and magazines advertisement Direct-mail mobile phone marketing Pay-per-click … Read more